By Martha O’Reagan
April 28, 2011
Obviously, we don’t have real bears walking into our homes or offices, but we do have other “bears” in our lives. They can be boss bears, spouse bears, children bears, nutrition bears, money bears, neighbor bears, etc. Our brain recognizes each bear based on our perception rather than circumstance. If we perceive a situation or bear as bad, or something to fear or worry about, the brain registers it as a threat to its survival. If we perceive that same situation, or bear, with gratitude or as a learning experience, the brain doesn’t feel the need to defend itself and can maintain its normal course of rest and repair.
In our perfect design, our body is pre-programmed to run like a well-oiled machine. Yet, throughout life, we create interferences in that programming, causing our body to get a little cranky, a.k.a. “symptoms.” All data input has to run through our nervous system which is interested in one of two things — survival and repair. When you encounter a bear with a fear response, without thought, adrenaline surges, muscles tighten, blood pressure increases, digestion decreases and a multitude of other well orchestrated reactions occur so you can run. This is known as “fight or flight.” Ever seen the blue lights in your rear view mirror? When we get away from that bear, or the cop pulls around us, our “rest and digest” system is designed to resume its normal function. Too often, before we have a chance to recover, another bear shows up forcing our body into its “survival” response again. Essentially, this is how stress makes us sick and tired.
Our brains are bombarded daily by bears, or stress, and over time can get “stuck” sending messages of fight or flight even when they are no longer present. Muscles can get “stuck” in a tightened or imbalanced state causing symptoms such as back or shoulder pain, headaches, TMJ syndrome or in an extreme state, fibromyalgia. For others, blood pressure is stuck in an increased state, which gets labeled as high blood pressure. Digestion can get stuck in a decreased state resulting in reflux, colitis, low metabolism, weight issues, etc. Then there is adrenal fatigue which is the result of the adrenals getting “stuck” secreting adrenaline 24/7 from such emotions as chronic fear, worry, anger or guilt.
In our current system, we’re given a diagnosis, get medicine or a treatment to “fix” the problem. This may help for a while, but too often creates a new bear known as “side effects,” increasing the need for additional medications, treatments or surgery. We’ve all heard that pain and disease is caused by stress and the only time we are stress free is when we are dead. Don’t wait to learn ways to manage stress so you can enjoy the rest of this ride called life. Choose change now — you’ll be glad you did.
Dr. Skeet Burris awards “Favorite Teacher” in local contest
April 28, 2011
Beaufort High Drama Teacher LaRaine Fess, right, recently won $100 for classroom supplies from the “FAVORITE TEACHER” contest at Dr. Skeet Burris’ orthodontic practice (Winning Orthodontic Smiles). Joni Embrey, center, representing Winning Orthodontic Smiles, presented the award. Beaufort High student Lyndsey Betz, left, nominated Fess.
Visitor & Convention Bureau hires new marketing manager
April 28, 2011
The Beaufort Regional Chamber of Commerce Visitor & Convention Bureau (VCB) is pleased to announce Christy Brewer as the new Marketing & Public Relations Manager. She will be responsible for directing the VCB’s marketing efforts as the area’s destination management organization and for positioning the Beaufort area as a premier leisure, event and group meeting destination.
Christy comes to the bureau with a unique combination of marketing and advertising experience, including nearly two years at the Overland Park Visitor & Convention Bureau. Recently relocated to the Beaufort area from Kansas City, Mo., Christy’s previous employers include advertising agency Sullivan Higdon & Sink, and CenturyLink, where she worked as a marketing manager. Christy is a graduate from the University of Kansas with a Bachelor of Science degree in journalism and mass communications.
Bob Moquin, Executive Director of the VCB, stated Christy will be instrumental in further advancing the mission of the organization, which is to increase economic development for tourism-related businesses in Beaufort, Port Royal and the Sea Islands.
“Christy’s strengths in strategic marketing and innovative thinking add additional depth to our team and will help us accomplish even more for the Beaufort area,” he said.
“I’m very excited to be part of this team during such an integral time. There are a lot of opportunities to take advantage of in order to grow and strengthen the organization. The Beaufort area is a desirable destination and I’m grateful for the chance to help promote it with our industry partners,” Christy said.
She can be contacted at Christy@beaufortsc.org or at 843.525.8521. Any questions regarding media and marketing opportunities should be directed to her.
May is Better Hearing and Speech Month
April 28, 2011
May 1 marks the start of Better Hearing and Speech Month, a month dedicated to educating consumers about the need to assure that their hearing is healthy. This year, Beaufort Audiology & Hearing Care is joining the Better Hearing and Speech Council in promoting the Across America Hearing Check Challenge (www.hearingcheck.org) — an online hearing test that lets individuals quickly and confidentially determine if they need a comprehensive hearing evaluation by an audiologist. Beaufort Audiology & Hearing Care is urging everyone in Beaufort County to rise to the challenge, visit http://www.hearingcheck.org, and walk through a simple, 15-question self-screener in the privacy of their own homes.
“Unaddressed hearing loss seriously undercuts a person’s quality of life and has a tremendous impact on relationships,” says Monica Wiser, M.A. CCC-A, a licensed audiologist in Beaufort, SC. “I see it every day in our practice and hear it from our patients and their concerned family members and friends.
“Too many people wait years, even decades, before getting treatment — either unaware of the extent of their hearing loss or too afraid to confront it — losing out on so much. That’s why we are promoting this updated, simple, and interactive screening check that couples, families, and anyone else can use in the comfort and privacy of their own homes. By visiting http://www.hearingcheck.org, members of our community can take the first, most critical step in reclaiming their hearing — and their quality of life. And when they’re ready to take that next step and get a professional diagnostic assessment, we’re here and ready to help.”
The signs of hearing loss can be subtle and emerge slowly, or they can be significant and come on suddenly. Either way, there are common indications. Symptoms of hearing loss include not being able to hear well in a crowded room or restaurant, having trouble hearing children and women, keeping the television or radio turned up to a high volume, needing to ask friends to repeat what they’re saying, or experiencing ringing in the ears.
Beaufort Audiology & Hearing Care also is warning people of the dangers of noise-induced hearing loss which is on the rise, especially among teenagers.
Local Salon Raising Money for Clean Water
April 21, 2011
Orchid Salon, an Aveda concept salon, is participating in Aveda’s 2011 Earth Month. This year Aveda’s Earth Month is focused on raising money for clean water around the globe. Every 21 seconds a child dies from lack of clean water. Water borne illness is the second highest cause of childhood death in the world. By 2025, 1.8 billion people will be living in places that experience extreme water scarcity, and 2/3 of the world’s population will feel their daily access to water affected by the water crisis. We are inviting our clients and the community to become Water Warriors and join us in our efforts to raise money for this important cause.
During the month of April, Orchid will be selling $5 raffle tickets for six months of free haircuts. All proceeds will be donated to Global Greengrants to assist in their efforts to provide clean water globally. The drawing will be held on May 3rd.
New Birthing and Wellness Businesses in Beaufort Introductory Special for New Customers
April 21, 2011
Lady’s Island is the home of two new complementary health support businesses, CHOICES Birthing and Wellness Support, and The Lowcountry School of Reiki and Energy Healing Wisdom.
CHOICES Birthing and Wellness Support offers family-centered, compassionate prenatal, labor and postpartum support. Services are provided wherever births take place — at home, in a birthing center, or hospital setting. CHOICES offers experienced, loving support to women who have experienced trauma, abuse, addiction, or anxiety – issues which can resurface during the pregnancy and birthing process. Maitri Childbirth Preparation classes are offered for individuals and groups.
“Welcoming a child into the world is a joyous occasion, but it can often feel overwhelming. A woman experiences great relief and less stress with a knowledgeable woman supporting her to have the best birth experience for herself and her child. I support my client’s vision for what she and her partner want and need,” says CHOICES founder Ifetayo Jacqueline White whose clients include expecting and postpartum couples, single women, and adopting families. “I don’t leave Mom’s side during labor and childbirth, provide her and her partner with physical and emotional support, and coach her in stress reduction and comfort measures. After her baby is born, I help the new mom and her entire family adjust to their new roles, providing support services which may include infant care instruction, breast feeding support, postpartum healing support, meal preparation, shopping and errands, time, management, and sibling care.”
In addition to birthing services, CHOICES offers a depth of experience in services supporting wellness for adults and children. These include integrative body therapy, prenatal and postpartum, infant and youth energy therapy, Reiki treatment, reflexology, Jin Shin Do acupressure trigger point therapy, aromatherapy, herbal/homeopathic remedies, grounding meditation instruction, relaxation practices, and wellness lifestyle coaching. Integrative body therapy is hands-on therapy that brings the client into physical and emotional balance using a combination of therapeutic massage techniques, acupressure, reflexology, and Reiki. CHOICES offers all services on a sliding scale and insurance reimbursement is possible on some birthing services.
The Lowcountry School of Reiki and Energy Healing Wisdom offers three levels of Usui Reiki Training. Reiki is one of the schools of healing grounded in the Eastern traditions of healing which addresses imbalances in the whole body-mind system. It brings about immediate relaxation in the body and is helpful for relieving both physical and emotional pain. Reiki students at the beginning, intermediate, and master levels can use Reiki for personal benefit and relaxation or as preparation for an addition to a career in the wellness and healing arts.
Half-price Introductory Offer for a limited time – 50 min. integrated bodywork, Reflexology, Jin Shin Do Acupressure, Reiki or 1 1/2 hr Childbirth Preparation Session.
Founder Ifetayo Jacqueline White is a Certified Birth Doula, Professional Postpartum Doula and Childbirth Educator, Usui Reiki Master Teacher, and Master Bodyworker. She is a graduate of Howard University and the Potomac Massage Therapy Institute in Washington, DC. Ifetayo has offered bodywork and wellness practices since 1989 and birthing services since 2007. She can be contacted at (843) 271-1923 or firstname.lastname@example.org, www.choicesbirthing.com.
Marketing. What It Is. Part I
By Harry Roemisch
The small business person does not have to be concerned with the 127 or so areas that marketing courses teach. For Pete’s sake, you wear so many hats already. However, there are six street-smart, practical areas of knowledge that can deliver big dollars to your checkbook right now, without first earning your MBA. They are:
- Public Relations
- Salespeople’s Tools
- Sales Management
- Distribution Channels.
Let me briefly cover the first three before recess.
This is the starting point. Before you can possibly present yourself to the world, you first need to act like a barn owl and ask the following questions: Who are you? Who is your competition? Who are your customers? How do they buy, when do they buy and why? There are reams of information on practically every professional practice, retail store or manufacturer. One of the best places to start your quest for knowledge is the professional association to which you (should) belong. They most likely will have an on-line research library, an on-line librarian to assist you along with a research trail packed with the statistics of those who have come before you. If you can’t find this information for free, purchase it. You can’t lay out a strategy or make decisions unless you first have the facts before you. As Henry Kissinger once said, “No facts, no decisions.”
This is the process that determines your actions, your tactics, your time and monetary constraints. Without strategy there is no movement forward. Every hour and dollar you spend in a strategy session, will save hundreds down the road. I will address strategy in depth in future columns. Unless you have unlimited capital, it’s time to lay out a brief marketing plan even if its in skeleton form. Just like a road map, it will take you from point A to B to C and help you sleep at night. A skeleton walks into a bar and says to the bartender, I’ll have a beer and a mop.
(Needed to wake up you kids in the back.)
This includes magazine, newspaper, all electronic mediums such as television, radio, cable, and the Internet. Yellow page directory advertising, both printed and electronic, outdoor, direct mail…all are vehicles to carry out your strategy. Even if you don’t use it, you should understand how it fits in. Business people regularly go ahead with advertising (thanks in part to many aggressive and persuasive ad reps) without a strategy and find they must fail miserably and waste countless ad dollars before hearing the accountant’s wake-up call. Many businesses do not advertise at all, as a conscious decision. Advertising is not part of their marketing strategy. It may be a fatter travel and entertainment budget that will produce more sales. Whatever the case…it is research based and found first in the Master Plan Strategy.
PR, Salespeople, their tools and distribution channels will be addressed in next week’s article. Stay tuned, don’t start spending any money yet and stay off the monkey bars.
Here’s to your success.
Harry Roemisch is the owner of Roemisch & Company a marketing, advertising and public relations company with offices in the Trillium Arts Centre in Travelers Rest, SC and Brevard, NC. He can be reached at email@example.com or 864-660-9544